SMS Marketing 15 Best Practice Will Blow Your Mind

 

Introduction

SMS marketing also called text marketing, direct message, tweet, MMS is the practice of delivering promotional or transactional text messages for marketing objectives (SMS). These messages are mostly used to send time-sensitive offers, updates, and notifications to people who have agreed to receive them from your company.

How do you use SMS marketing?

You have no choice but to market to audiences on mobile devices if you want to promote your product around the world and develop your business. Because mobile usage has now surpassed that of "fixed Internet connection" around the world, this is where your clients are. There is no shortage of ways to reach mobile consumers, whether it's through mobile banner ads, ads that display in video games, or QR codes.

Another of these strategies is SMS marketing (Short Message Service). It's a low-cost, high-return marketing technique that sends content or offers it to customers over text messaging. There are numerous reasons to give it a try, ranging from the minimal initial cost to the fact that the vast majority of texts are opened and read to some extent. When implemented effectively, it creates an effective platform for connecting with mobile customers. Here are some of the most effective SMS strategies I've seen for increasing response rates.

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15 SMS Marketing Strategies That Will Help You Succeed

1.) Keep your message short and sweet.

Over 90% of SMS messages are read within three minutes, making it a personal approach to communicate with customers. With only 160 characters to work with, make sure your message is succinct and valuable, so your customer is encouraged to respond positively.

2.) Offer incentives.

Tempt your consumers by sending them coupons or deals by text message if they sign up for your SMS service. Customers will feel as if they are a member of a secret society or community.

3.) Integrate MMS (Multimedia Messaging Service)

If the 160-character limit is a problem for you, send video clips or photographs to your consumers using MMS. You can even use YouTube URLs to provide your customers with a visual representation of your company while doing SMS marketing.

4.) Have a clear call to action.

A keyword and a short code are the two elements that drive an SMS Marketing campaign. If you want clients to participate in a campaign that requires them to text your keyword to a five-digit number (your shortcode), make sure those two components are prominent and not buried in the message.

5.) Make contests interactive.

Include your website or social network links in your automated response when customers enter a contest or opt-in. It's a quick and easy approach to link customers to your various pages and entices them to click the links.

6.) Encourage your customers via texts.

Users might be prompted to share their social media links via text messages. Word of mouth is the most effective form of advertising, so reward your top referrers with a special offer or a free product.

7.) Create a sense of urgency.

Customers will respond faster if you provide an expiration date, which will assist you to get outcomes or obtaining information as quickly as feasible.

8.) If texting an offer to your customers, make it exclusive.

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Make them feel like they're a part of something special by mentioning that the promotion is available to all VIP text clients. If the deal was open to everyone, being a subscriber would be less tempting.

9.) Make use of your texts as social media hooks.

Through the messages you send to your customers, promote any competitions or sweepstakes you're running on your social media platforms. You can continue to contact them on those pages, but you should use your writing to direct them there.

10.) Send out surveys or ask questions.

While doing SMS marketing Inquire about your clients' thoughts on a product or idea, or whether you should start a new social media platform for your firm. Once you have your results, SMS them to your consumers or publish them on one of your social media accounts with a link to your subscribers.

11.) As a follow-up to an email, send a text.

Both of these communications are typically delivered to your consumers' mobile devices these days, increasing response rates and engaging them in dialogue through SMS marketing.

12.) Send texts at the appropriate times.

Choose times when your customers aren't busy, such as before or after work or around lunch. Texts should not be sent before 9 a.m. or after 9 p.m. as a general rule.

13.) Engage a younger audience

Young people between the ages of 18 and 49 have grown up with a variety of mobile devices and are more avid texters than baby boomers.

14.) Inquire about your consumers' preferences.

Inquire about how often they'd like to receive messages and what kind of information they'd like to receive. Then simply tailor your SMS marketing program to their preferences.

15.) Make the texts unique in SMS marketing.

Customers respond better to content delivered specifically to them, therefore include the names of your subscribers whenever possible. You can also send more relevant SMS to your consumer based on their preferences.

The more time you spend improving your abilities, the more interaction you will elicit from your community, just like any other means of marketing to your clients. SMS in SMS marketing practice will assist you to discover more about where your firm stands right now if you can improve your response rates. Your analytics should assist you in goal-setting, understanding your current business, and determining where you want to take it.

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Frequently Asked Question (FAQ)

What are the types of SMS marketing?

Types of SMS marketing

• Promotional deals and discounts.
• SMS coupons.
• Text-to-win competitions.
• Flash sales.
• Loyalty programs.
• Alerts & notifications.

Is SMS marketing effective?

In SMS marketing, SMS open rates have been found to be as high as 98 percent, compared to only 20% for all emails. In addition, it takes an average of 90 seconds for someone to answer a text message and 90 minutes for someone to respond to an email.

Who needs SMS marketing?

Websites for e-commerce. Using text messaging to communicate with clients can benefit almost any eCommerce firm. Text messages are extremely useful for supplying shoppers with up-to-date information regarding transactions at the exact moment they happen because of their immediacy and direct nature. Also Every business it may be offline or online, no matter what it will be, all need SMS marketing to grow business fastly.

Is SMS marketing means digital marketing?

Any multi-channel digital marketing strategy should include SMS marketing or texting. It's more critical than ever to get the appropriate product in front of the right users at the right moment.

Is SMS marketing dead?

Despite the dominance of social media marketing and other digital marketing strategies, SMS marketing is still alive and strong. Furthermore, data shows that SMS messages have a 98 percent open rate, compared to 20 to 30 percent for emails.

Which is better SMS marketing or email marketing?

SMS marketing has a striking edge over email marketing in terms of open rate. The average open rate for an SMS campaign is as high as 98% while email rings in at just 20%. By extension, response rates for text messages are much higher than emails as well.

What is a good SMS click rate?

What is a good SMS CTR? The average CTR for SMS advertisements is close to 19%, which is 4% higher than the average CTR for email ads. These figures demonstrate how powerful and strategic SMS marketing is as a marketing strategy. The high CTR for SMS is due to the fact that phone users are more interested in opening this type of message.

What are the disadvantages of SMS?

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• It's Short. Your messages are limited to only 160 characters. ...
• It's Simple. ...
• Consumers Have to Opt-In. ...
• It Can Be Spammy. ...
• It's Easy to Block Unknown Numbers. ...
• You Can't Tell If Texts Have Been Read. ...
• It's Strictly Regulated. ...
• It Isn't Conversational.

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What is the major benefit of SMS?

Quick and efficient

SMS marketing helps you to communicate with a big number of individuals at once. Text messaging is a powerful marketing tool that gets your message to the right people at the right time. Customers always have their phones with them, making it simple to communicate with them.

How can SMS marketing help to grow a business?

Here are eight benefits of SMS marketing that will help strengthen your business:

1. High open rates. ...
2. Better conversion rate. ...
3. SMS marketing is inexpensive. ...
4. Greater audience reach. ...
5. Instant delivery. ...
6. Campaign success visibility. ...
7. SMS marketing benefit for the customer: easy Opt-in/Opt-out. ...
8. Flexible and reliable SMS marketing.

Which is the Best SMS marketing platform on the internet?

When we come to do an online SMS marketing campaign we required, a trusted and effective platform to get the best result with all tracking reports. On the internet, lots of SMS marketing companies are available to provide SMS marketing services, but between these SMS marketing service providers, a question arises which platform we want to choose for better result, as per our best experience we use textdeliver platform for SMS marketing. Textdeliver is the best platform for SMS marketing. It comes with lots of features. Here we are trying to explain some best features of textdeliver platform.

Textdeliver Features

• Unlimited Subscribers
• Unlimited Automated SMS Campaigns/Lists
• One-Click SMS Broadcasts
• 'Smart Scheduling’ Technology
• Campaign Tracking and In-Depth Insights
• 100% TPCA and CTIA Compliant
• Integration Features For Simple Set-Up
• Professional 24/7 Online Customer Support
• Simple Phone Number Subscription
• Automated Lead Capture & Follow Up
• Unlimited Marketing Campaign Funnels
• Unlimited Subscribers

Click Here To Watch How Textdeliver Works

Custom Fields

You can now add custom fields to your opt-in forms, allowing you to collect more information about each subscriber and construct a complete contact profile.

Schedule-Based Triggers

Do you want to wish someone a happy birthday? or send a reminder of an appointment? You can now create automated "Reminders" based on a custom field.

Simultaneous Opt-In

Want to add your subscriber to your SMS and email lists while also registering them for a webinar? You can now! Make it simple for follow-up communication and to increase the number of webinar attendees.

API 

You can register a TextDeliver subscriber or send client data from TextDeliver to any 3rd party service/platform using textdeliver API documentation.

For a hassle-free application, textdeliver has seamless integration with many of the major SMS and email marketing platforms.

These are the platform

Aweber

Mailchimp

Get response

And lots more, you can visit here for more information>>Organize each subscriber as if they were an email inbox! Text Deliver will deliver your messages smoothly every time, whether you have a list of 100 subscribers or a list of hundreds of thousands.

Here's a rundown of everything you'll get with Text Deliver and what it can achieve for you and your company RIGHT NOW: Visit Here>>

CAPTURE PHONE NUMBERS FROM YOUR WEBSITE

Using textdeliver drag-and-drop form builder, you can create a responsive mobile list the same way you used to capture emails the old-fashioned way.

ADD YOUR SUBSCRIBERS TO A LIST

Text Deliver makes adding your subscribers to a mobile list easier, faster, and more successful than utilizing an autoresponder.

CREATE UNLIMITED AUTOMATED CAMPAIGNS

Create as many niche-specific lists as you'd like. This is effective for

HOST AN UNLIMITED NUMBER OF SUBSCRIBERS

You are not charged extra for having large subscriber bases like Aweber or getresponse, thus you may scale your campaigns into the thousands or hundreds of thousands without incurring any unexpected fees;

SEND REPLIES VIA YOUR DASHBOARD

Over the course of numerous campaigns, you'll be able to see what individuals are responding to… As a result, you'll be in a unique position to promote what's working and capitalize on the ads that are REALLY well-converting for even better ROI for your clients (and yourself!).

EXPERT INTEGRATION OPTIONS

Textdeliver linked Text Deliver with industry giants like Twillo and CallRail to make it "point and click" simple for you to construct your own phone number list, so you don't have to worry about fiddling with extra "parts."

SIMPLE, POINT-CLICK USER-FRIENDLY INTERFACE

You can create many campaigns in a matter of minutes, with no ambiguity or significant learning curve. Every component is simple to use and understand.

100% TPCA & CTIA COMPLIANT

Send your communications with confidence, thanks to our cutting-edge failsafe app, which includes compliance features as well as step-by-step best practices training and documentation.

Want you start better way an SMS marketing campaign starts with Textdeliver

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